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Aurora is the dawn. Prism is the lens.
A researcher-led advisory

Signals are
everywhere.

Direction
is rare.

Most boardrooms do not lack information. They lack judgment.

Judgment, before
capital is committed.

We define the real question, build the evidence & deliver a recommendation worth committing to.

Have a decision worth
pressure-testing?

Discuss a Strategic Decision →
01 / PREMISE

Most boardrooms do not lack information.
They lack judgment.

Aurora Prism is built for the second problem. We work with leaders on the decisions that shape capital, leadership time & reputation — helping define the real question, build the evidence & deliver a recommendation worth committing to.

02 / WHAT WE DO Six questions we are built to answer

Each service is scoped around a specific decision.

Every engagement ends in a usable artefact, not a long report.

01 Hero service
"What belongs in India, and what shouldn't?"

GCC & Capability Centre Blueprint

For global companies evaluating India as a capability base, APC helps define what should sit in India, which model fits the enterprise, which city or talent ecosystem makes sense & what governance must be in place from day one.

Typical outputs
Capability map · Model recommendation · Location logic · Leadership profile · 12 to 24 month roadmap · Risk register · Board note
02
"Is India the right move, the right time, the right way?"

India Strategy & Market Entry

For international firms considering India, APC builds an independent view of market attractiveness, customer segments, partnership options, regulatory considerations, talent availability & sequencing.

Typical outputs
India opportunity memo · Entry model options · Competitor scan · Partner shortlist · First 180-day action plan
03
"One decision. Two weeks. A document worth circulating."

Executive Decision Briefs

A focused advisory memo for one high-stakes question. We combine desk research, expert conversations, competitor analysis & option testing to help leadership move from debate to decision.

Typical outputs
8 to 12 page executive memo · Recommendation · Risks · Open questions · Decision tree
04
"Who decides what, and how do we know it is working?"

Operating Model Design

We help companies translate ambition into structure: decision rights, governance, role clarity, capability ownership, leadership routines & escalation paths.

Typical outputs
Operating model blueprint · Governance cadence · Decision-rights map · Capability roadmap · Implementation sequence
05
"Bengaluru is not Hyderabad is not Pune. Which city is yours?"

Location & Talent Ecosystem Assessment

India is not one talent market. Bengaluru, Hyderabad, Pune, NCR, Chennai & emerging hubs behave differently. APC evaluates talent depth, leadership availability, university ecosystem, peer presence, cost, attrition risk, policy support & strategic fit.

Typical outputs
Location scorecard · Talent risk assessment · Leadership availability map · Recommended city strategy
06
"What do the people you don't have access to actually think?"

Research & Benchmarking

For leaders who need a sharper fact base before a strategic discussion, APC delivers focused research on markets, competitors, operating models, capability trends & sector shifts.

Typical outputs
Benchmark deck · Expert synthesis · Competitor map · Opportunity scan · Board briefing

Each engagement is scoped around the decision, the depth of expert input required & the deliverable expected.

03 / HOW WE WORK

From question to commitment.

Four stages. The same purpose every time: reach a decision worth committing to.

01

Illuminate

We define the real question.

02

Interpret

We build the evidence.

03

Design

We test the options.

04

Activate

We deliver the decision.

04 / WHERE WE FOCUS

We say no to most work.

These are the rooms we are built for.

Industries

  • Global Capability Centres & Enterprise Hubs
  • BFSI, Fintech & Wealth Management
  • SaaS, Platforms & Digital Businesses
  • Industrial, Engineering & Manufacturing
  • Professional Services & Founder-led Firms
  • Healthcare & Life Sciences

Themes we work on

India strategy Enterprise capability design Build-Operate-Transfer choice Capability-led growth Global expansion Senior talent ecosystems AI-enabled operating models Decision rights & governance

We are not a recruitment firm. Not a vendor aggregator. Not a Big Four firm in waiting. APC is researcher-led advisory — the wedge is judgment, before capital is committed.

05 / THE NETWORK

Founder-led. Not single-perspective.

Aurora Prism is not built around one person's opinion. Each engagement is shaped by the question at hand. We bring in senior professors, operators, CXOs, GCC leaders, sector experts & researchers where their judgment can improve the decision.

Academic experts bring frameworks, evidence & long-horizon thinking. Operators bring lived judgment.

Across India & selected global markets.

Operators bring scar tissue. What breaks. What scales. What looks good in a presentation but fails in execution.
On why APC's network matters
06 / WHAT WE PUBLISH

Three formats. One standard.

Built to be useful before it is impressive. Written for senior readers who do not have time for filler.

Format 01

Aurora Briefs

Short positional notes on India & capability strategy.

Format 02

Prism Notes

Sharper takes on a single question that boards keep asking.

Format 03

Executive Memos

Researched perspectives written for senior decision-makers.

Inaugural pieces in preparation. The first Aurora Brief publishes shortly after launch.

07 / WHEN WE ARE CALLED IN

The conversations we are built for.

01
A global company is considering India.
The board knows India matters, but not whether it should enter through a market play, GCC, partnership, acquisition or capability hub.
02
A GCC needs to move beyond delivery.
The centre has scale, talent & credibility, but now needs a stronger mandate, better governance & clearer enterprise value.
03
A founder-led company is scaling.
The business has grown through instinct, relationships & hustle. Now it needs structure without losing speed.
04
A leadership team is split on a major move.
The organisation has data, opinions & pressure. What it needs is an independent view that can separate conviction from noise.
05
A company needs to compare build models.
Captive, BOT, JV, hub, partner-led or do-not-build. APC helps score the choices against strategy, capability, risk & timing.
08 / BUILT FOR

Not for everyone. Built for one kind of room.

APC is built for leaders facing high-consequence decisions where generic advice is not enough. We work best with:

01

International companies evaluating India as a capability, market or innovation base.

02

GCC leaders moving from delivery to enterprise value creation.

03

Founder-led companies building structure for scale.

04

Boards & CXOs evaluating operating models, market entry or strategic partnerships.

05

Indian companies preparing for international expansion.

09 / FOUNDER

Founder-led. Research-anchored. Expert-backed.

Aurora Prism Consulting is founder-led by Anirudh Pandey. He is an Indian School of Business alumnus, Dean's List awardee & Research Manager at ISB's Centre for Business Innovation. His work spans corporate roles, two founder ventures & research-led engagement on GCCs, fintech, market-based assets & capability-led growth.

APC combines field-tested operating experience with access to senior professors, CXOs & GCC leaders, so clients reach sharper decisions before they commit capital, leadership time or reputation.

Read the story behind Aurora Prism →
10 / BEGIN

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